Project Details
The original brief for TraumaSim & Military Moulage was initially a 'logo tidy' however, we needed to push the boundaries further and align both identities to have similarities, but be unique in their own right. TraumaSim and Military Moulage specialise in providing medically accurate products and services; designed to simulate realistic wounds, injuries and medical conditions that assist in the training and assessment of medics, first responders and healthcare professionals around the globe. Pretty serious stuff right! I was told realism within simulation and training significantly improves their client's results in workshops, so the goal was to create just as much ‘realism’ within the brand. Company Directors Nola and Cameron loved the existing logos distressed font; so with that direction, the goal was to push the design further; to subtly yet powerfully visually create 'trauma' within the wordmark.
Brand Strategy:
- Logo design
- Brand execution
Brand Creation:
- Stationery design
- Brand Guidelines
Brand Activation:
- Design & art direction
