Client: TRAUMASIM & MILITARY MOULAGE
The original brief for TraumaSim & Military Moulage was initially a 'logo tidy' however, we needed to push the boundaries further and align both identities to have similarities, but be unique in their own right. TraumaSim and Military Moulage specialise in providing medically accurate products and services; designed to simulate realistic wounds, injuries and medical conditions that assist in the training and assessment of medics, first responders and healthcare professionals around the globe. Pretty serious stuff right! I was told realism within simulation and training significantly improves their client's results in workshops, so the goal was to create just as much ‘realism’ within the brand. Company Directors Nola and Cameron loved the existing logos distressed font; so with that direction, the goal was to push the design further; to subtly yet powerfully visually create 'trauma' within the wordmark.
Thank you so much Taryn for the awesome work on our logos. What was meant to be a little tidy up turned into a fresh, new modern look and feel for both TraumaSim and Military Moulage that represents the success and professionalism the business deserves and we just love them both. We would highly recommend TL Design Co. – Taryn’s approach and ideas exceeded expectations, the portfolio and Branding Guide were next level and she was an absolute pleasure to deal with from start to finish, she made it so easy!