Project Details
MOUVE Real Estate approached TL Design Co. to create its visual brand identity and overall art direction. MOUVE is an elite residential, development and leasing agent; aimed to enter the market as the number one projects office, offering sophisticated, fulfilling lifestyle projects to their client’s life by partnering with high-end developers who share the same sustainable future thinking strategies and aspirations. The brand identity goal was to evoke this while re-introducing its Director, Sarah Beale, into the Perth Property market as a new and elite player in the western suburbs. TL Design Co’s task was to create an elite, luxurious, intelligent, sustainable, and future-proofed brand with a stunning visual impact. “The best and most straightforward way to show movement in a work of art is to study how things change when in motion carefully.” When working through and creating this wordmark, I immediately stopped when I could read the words ‘move’ and ‘mouve’ and how the typography played on this within the font’s unique inner movement.
The brand is highly flexible and organic. Applications change, and as designers, we sometimes find ourselves locked in with our rules. Therefore I have proposed several byline placements to future-proof and allow us to practise the brands’ constant change and movement within design and applications. Other Real Estate companies have stacked and landscape logo versions; With MOUVE, I’ve proposed different versions where our brand is visually flexible, cleverly engaging and subtly plays on the name it derives from. With the creation of movement whilst still evoking sophistication, elegance and grace.
