Darkhorse Group

bespoke luxury installations
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Project Details

Client: Darkhorse Group

Date: 29/08/2022

Online: dark-horse.com.au

Darkhorse has over 20 years of experience installing and working with high-end European kitchens, wardrobes and other home installation pieces, with national and international experience working with complex Italian, German and other European brands. Specialising in high-end residential fit-outs, the business has expanded to take on the role of a specialist when it comes to ideating, installing and managing high-end projects and has grown to incorporate more project management, delivery of products for clients, acting as a "middle man" so to speak servicing B2B and acting as an intermediary for business such as Ultimo Interiors, Sniderro, Pure Interiors, Boffi, Winnings / SubZero and so on. The brands in the industry all seem very 'same same' in terms of colour, aesthetic and mood. Our goal was to be loud, stand out from the crowd and have a brand that is not the norm for the space; bold, with a flash of brightness. Our approach was to create a high-end luxury identity disrupting the current market’s competitors and create a clever wordmark and a nice mixture of dark/bright colour tones; a strong brand, so adding colours to it is possible to evolve this in the future if/when the brand expands into other divisions. The brand identity design evokes and plays off its name and position in the market. Darkhorse is the ‘darkhorse’ of its industry; the man behind the man they are mysterious, which gives them an edge. "A person who keeps their interests and ideas secret, especially someone who has a surprising ability or skill." Definition of a Dark Horse - Cambridge Dictionary
Brand Identity, Brand Application, Art Direction, Print & Production, Uniforms.
Objective + Solution
Reimagine the brand design and story for a bespoke luxury fit-out company that honours its past and lays the foundation for its future.

Client Testimonial

We could not be happier with the outcome of our rebrand. We spoke with Taryn and provided two briefs. One was specific and in line with what we thought we wanted, the other was to create one for us given you are the expert. No limits no constraints. The end result… being brave enough to trust Taryn with the end-to-end creative process has given us an elevated and attractive brand that is loved by our clients and us. No doubt one of the best creatives in Perth. Taryn and TL Design Co will be a staple resource in how we evolve and grow as a business and a brand. Can not recommend it highly enough.

Tony O’Rourke – Dark Horse Group

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