Project Details
TL Design Co. has been working with the most intuitive lady recently… the lovely Estelle from Soulavita. Estelle is a certified Sound Healing and Wellness practitioner and has events popping up everywhere. Her brief was wonderful; Angel wings, Stars (meaning for her name Estelle); gold foil; pink watercolour; dots for her heritage; art deco / geometric vibe; other ideas: Chakras; Sound Healing; Energy; Moon/Universe; Vibrations. After I got started I was obsessed... the creativity just flew - it’s was an amazing and exciting brief! The overall essence of the brand is uplifting, aspirational, inspiring, positive and fresh but with a sense of strength and wisdom. We are currently working together to get the finished Squarespace website aligned with the new brand.
Brand Strategy:
- Brand positioning
- Brand idea
Brand Creation:
- Brand Design
- Visual identity design
- Design guidelines
- Brand standards
Brand Activation:
- Design & art direction
- Social Media
- WordPress Website
