Project Details
Brand Strategy
The brand strategy was to create an identity that enriches and invites people to explore their emotional wellbeing and inner spirit. The logo design has a soft and calming presence, the mandala symbolises all aspects of mind, body and spirit; portraying meditation and yoga within a circle of like-minded people coming together.
Website & Digital Communications
The Yoga Clinic’s (TYC) website was designed simply to communicate their extensive and unique range of services and to make it as easy as possible for clients to book online! We integrated the site with Acuity scheduling, this seamless and straightforward booking system allows clients to quickly view TYC’s real-time availability, scheduled classes, appointments and fitness packages. Clients can then self-select the time that works best for them, and easily book (and pay!) directly from the website.
Acuity also notifies The Yoga Clinic anytime a new appointment is booked, they can also check their schedule right from their phone, and even automatically update the calendars TYC already uses, like Google, Outlook, or iCal. We also we’re able to automatically send branded and customised confirmations, reminders and follow-ups—via email or text message—and even accept payments using Stripe. – it’s easy and user-friendly!
- Brand positioning
- Brand evolvement
- Brand design
- Visual identity design
- Design guidelines
- Brand standards
- Website design & build
- Print design
- Design & art direction
- WordPress CMS
- Photography
