Project Details
Client: U MAIN GROUPE
Date: 02/02/2018
The U Main Groupe is part of the modern vision of companies in order to facilitate costs and management. The company relies on strong partnerships with experts in their fields. The name U MAIN Group is a concept around several axes: U Main refers to HUMAIN, because the ‘human’ is at the heart of the business; "U" for reference to YOU in English; “Main" for the reference to the main event or major event; and "Groupe” for the notion of grouping, both of several departments and at the same time of several experts. Being already in a positive and empowering frame of mind we set out to create a purpose-driven brand that symbolised the mind and the psychological.
Brand Strategy
We wanted to create a brand the U Main Groupe could grow into. A brand that reflects what they do today, and what they could do in the future. For the logo we created a visual element that symbolised the brain, the mind and the psychological and took away any excess, leaving exactly what was needed. The principle of the logo then expanded into a dynamic visual language, with a colour palette designed to stand out in their industry.
Brand Strategy:
- Brand positioning
- Brand evolvement
Brand Creation:
- Brand design
- Visual identity design
- Design guidelines
- Brand standards
Brand Activation:
- Proposed website design
- Print design
- Design & art direction
