Sweet Things Cakes & Confections

cup of quality, and a teaspoon of enthusiasm
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Project Details

Client: Sweet Things Cakes & Confections

Date: 01/11/2015

Online: sweetthings.com.au

Hélène Feasey is famous for her glorious cakes, she has been decorating cakes for nearly twelve years and has a special passion for three dimensional novelty cakes and wedding cakes, as well as teaching you how to make your own cake creations. Hélène had a clear idea of what she wanted to capture for her brand identity – clean, simple and distinctive – to convey a sense of quality and stand out from other cake designers. The outcome is a strong, simple logotype that establishes a feeling of quality and remains unique from the competition. I jumped at the opportunity to make her vision a reality.
Brand Strategy:
  • Brand positioning
  • Brand idea
Brand Creation:
  • Brand design
  • Product packaging design
  • Visual identity design
  • Design guidelines
  • Brand standards
Brand Activation:
  • Print design
  • Packaging design
  • Design & art direction

Client Testimonial

Taryn, thank you so much for the great work designing my new logo. I have had nothing but positive feedback from everyone that I have showed it to, which is a great feeling. You have captured my business to a T and I am so pleased. I will most certainly be recommending you to anyone who is looking to have a logo designed. Many Thanks.

Hélène Feasey – Sweet Things Cakes & Confections

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