Project Details
Hélène Feasey is famous for her glorious cakes, she has been decorating cakes for nearly twelve years and has a special passion for three dimensional novelty cakes and wedding cakes, as well as teaching you how to make your own cake creations. Hélène had a clear idea of what she wanted to capture for her brand identity – clean, simple and distinctive – to convey a sense of quality and stand out from other cake designers. The outcome is a strong, simple logotype that establishes a feeling of quality and remains unique from the competition. I jumped at the opportunity to make her vision a reality.
Brand Strategy:
- Brand positioning
- Brand idea
Brand Creation:
- Brand design
- Product packaging design
- Visual identity design
- Design guidelines
- Brand standards
Brand Activation:
- Print design
- Packaging design
- Design & art direction
