Project Details

Client: Strive For Fitness

Date: 14/11/2016


Personal trainer Vanessa Forbes commissioned TL to create a brand and website for her fitness studio based in Doubleview. Combining her love of living a healthy lifestyle, Strive for Fitness opened its doors offering 1-on-1 sessions and tailored small classes to achieve personal goals. TL worked with Strive to create a strong brand identity that appealed to their target customer, along with a responsive website that provides an up to date schedule and access to their online booking portal.

Brand Strategy

Strive for Fitness – It was never about a logo. Instead, we set out to infuse a vibrant spirit across everything this brand touched. Taking inspiration from Vanessa herself ‘V’. TL designed a bespoke ‘V’, this gives Strive a distinctive voice, removing the need to plaster the logo everywhere. Instead of a strict brand system, we created logo variations to help express the brands spirit, and a vibrant purple and teal colour palette and an overall aesthetic to bring it all together.

Website & Digital Communications

Strive for Fitness website was designed to make it as easy as possible for clients! We integrated the site with Acuity scheduling, this seamless and straightforward booking system allows clients to quickly view Strive’s real-time availability, scheduled classes, appointments and fitness packages. Clients can then self-select the time that works best for them, and easily book (and pay!) directly from the website. Acuity also notifies Strive anytime a new appointment is booked, they can also check their schedule right from their phone, and even automatically update the calendars Strive already uses, like Google, Outlook, or iCal. We also we’re able to automatically send branded and customised confirmations, reminders and follow-ups—via email or text message—and even accept payments using Stripe. – it’s easy and user-friendly! Visit


Product & Merchandise

The new look is rooted in V’s signature purple and light Teal gradient, however we’ve expanded over a diverse range of product applications to bring more diversity to the identity.

Hi Taryn,

Wow I am so impressed… I sent out your proposal to a handful of friends… they love your work! …  I am seriously impressed! THANKYOU!

Brand Strategy:
  • Brand positioning
  • Brand evolvement
Brand Creation:
  • Brand design
  • Visual identity design
  • Design guidelines
  • Brand standards
Brand Activation:
  • Website design & build
  • Print design
  • Design & art direction
  • WordPress CMS

Client Testimonial

Thank you so much Taryn for going above and beyond to bring the Strive for Fitness brand to life. From the logo design to the web build, to mock ups of branded products, you understood what I wanted and completelyblew me away with your creativity and professionalism. It has surpassed my expectations – I simply love it! I can’t recommend the services of TL enough. Taryn is someone who will go the extra mile for your creative/branding project and she delivers! Thank you Taryn!

Vanessa Forbes – Strive for Fitness

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