Project Details
Brand Strategy
Strive for Fitness – It was never about a logo. Instead, we set out to infuse a vibrant spirit across everything this brand touched. Taking inspiration from Vanessa herself ‘V’. TL designed a bespoke ‘V’, this gives Strive a distinctive voice, removing the need to plaster the logo everywhere. Instead of a strict brand system, we created logo variations to help express the brands spirit, and a vibrant purple and teal colour palette and an overall aesthetic to bring it all together.
Website & Digital Communications
Strive for Fitness website was designed to make it as easy as possible for clients! We integrated the site with Acuity scheduling, this seamless and straightforward booking system allows clients to quickly view Strive’s real-time availability, scheduled classes, appointments and fitness packages. Clients can then self-select the time that works best for them, and easily book (and pay!) directly from the website. Acuity also notifies Strive anytime a new appointment is booked, they can also check their schedule right from their phone, and even automatically update the calendars Strive already uses, like Google, Outlook, or iCal. We also we’re able to automatically send branded and customised confirmations, reminders and follow-ups—via email or text message—and even accept payments using Stripe. – it’s easy and user-friendly! Visit striveforfitness.com.au
Product & Merchandise
The new look is rooted in V’s signature purple and light Teal gradient, however we’ve expanded over a diverse range of product applications to bring more diversity to the identity.
Hi Taryn,
Wow I am so impressed… I sent out your proposal to a handful of friends… they love your work! … I am seriously impressed! THANKYOU!
- Brand positioning
- Brand evolvement
- Brand design
- Visual identity design
- Design guidelines
- Brand standards
- Website design & build
- Print design
- Design & art direction
- WordPress CMS
