Project Details
Sage Yoga serves to assist each student’s unique journey; to offer support and community; safe and informed guidance, and openly share the knowledge that has been passed down through teacher to teacher from the source, in a joyful welcoming environment. TL worked closely with the co-founders to define the identity; and continues to work as the lead creative. The work covers brand communications strategy, and guidelines alongside design, photography, digital, website and much more.
Brand Strategy
The brand strategy was simple: to be true to our intentions, and create a simple identity that symbolises everything ‘Sage’. The logo needed minor modification to the typeface and colours to bring it to life, we then applied the brand to print collateral, social media and the website.
Visual Identity
Our aim was to visually showcase the beautiful space that is Sage Yoga… the vibrant, yet subtle colour palette, gives a peaceful and tranquil environment which translates throughout the brand identity and studio itself.
Website & Digital Communications
Sage Yoga’s website was designed to provide a series of events, including workshops and retreats in Bali and Margaret River; class timetables and information on teacher training. Visit sageyoga.com.au
Brand Strategy:
- Brand positioning
- Brand evolvement
Brand Creation:
- Brand Design
- Visual identity design
- Design guidelines
- Brand standards
Brand Activation:
- Website design & build
- Print design
- Design & art direction
- WordPress CMS
- Photography
