Project Details

Client: Sage Yoga

Date: 20/02/2016


Sage Yoga serves to assist each student’s unique journey; to offer support and community; safe and informed guidance, and openly share the knowledge that has been passed down through teacher to teacher from the source, in a joyful welcoming environment. TL worked closely with the co-founders to define the identity; and continues to work as the lead creative. The work covers brand communications strategy, and guidelines alongside design, photography, digital, website and much more.

Brand Strategy

The brand strategy was simple: to be true to our intentions, and create a simple identity that symbolises everything ‘Sage’. The logo needed minor modification to the typeface and colours to bring it to life, we then applied the brand to print collateral, social media and the website.

Visual Identity

Our aim was to visually showcase the beautiful space that is Sage Yoga… the vibrant, yet subtle colour palette, gives a peaceful and tranquil environment which translates throughout the brand identity and studio itself.

Website & Digital Communications

Sage Yoga’s website was designed to provide a series of events, including workshops and retreats in Bali and Margaret River;  class timetables and information on teacher training. Visit

Brand Strategy:
  • Brand positioning
  • Brand evolvement
Brand Creation:
  • Brand Design
  • Visual identity design
  • Design guidelines
  • Brand standards
Brand Activation:
  • Website design & build
  • Print design
  • Design & art direction
  • WordPress CMS
  • Photography

Client Testimonial

A heartfelt thank you Taryn of TL, you have created the most amazing website for Sage Yoga. Your aptitude for listening and understanding, and ability to then pull together and beautifully translate my jumble of ideas right down to the last finicky details has resulted in a website that is more awesome than I ever could have imagined. You have respectfully and artfully added to my existing brand design, thus freshening and livening everything up.Thank you for the many hours you have spent and your patience with me. You are one talented lady! Much love and respect xxx

Dana Longton – Sage Yoga

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