Project Details


Date: 25/02/2018


Carine Developments needed a brand designed for their latest project ‘Prestige Apartments’. The brief was simple, ‘prestige, high end, sophisticated, and with a beautiful render to pull creativity from which we created a stunning identity. Carine Developments appointed MJA Architects to design the 21 multiple residential apartments intended for the 65 years and over target market… the result was outstanding. Beautifully designed these, secure, quality built apartments will give space, style and amenity for buyers now, and into the future. They will bring a way of living to Duncraig and Carine that is unlike any other in Perth. It’s apartment living, but we like to call it forever living – because you’ll never have to leave.

Brand Design

With such a stunning residential development we created an identity that pulled key elements into the brand’s overall design aesthetic. Therefore, we created a symbol from the patterned street fencing to tie into the brand with the apartment’s architecture. We then developed a clean and stylish brochure to showcase the lifestyle, location, apartment plans and specifications for potential buyers, along with A4 inserts of the overall floorpans and editable price list for the real estate agents to continually update.

Website Design

With such a lovely print application we needed to portray this prestige development online to drive interest and have a presence. We successfully created website that showcased the apartments design and philosophy, the prestige sales team, development location and a gallery to show buyers the interior and exterior renders, ‘in your garden’ potential landscaping possibilities. With the overall point of call to be to contact Ray White to register your interest!

Brand Strategy:
  • Brand positioning
  • Brand evolvement
Brand Creation:
  • Brand design
  • Visual identity design
  • Design guidelines
  • Brand standards
Brand Activation:
  • Website design & build
  • Print design
  • Design & art direction

Client Testimonial

So pleased to receive the referral from Pathfinder Property to meet with Taryn to assist with the branding and marketing of our apartment development. Her briefing process was seamless and resulted in a brand identity that was right first go. Taryn has completed all our branding and creative work for Prestige Apartments in Duncraig. We are so pleased with the outcome.

In addition, Taryn created a new website for our project management company Total Project Management. Our online presence now provides such improved professionalism and credibility, we couldn’t be more delighted. We are finding that since we launched we have gained more clients who are keen to associate our brand with their own. Thanks Taryn, we are forever grateful to you.

Michelle Lawrence – Total Project Management

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