Project Details
Pharmacy 777 Chemists, located in Perth and regional Western Australia, commissioned Bonser Design to redefine their brand. As lead designer, TL embarked on a full rebranding process with Pharmacy 777 working on the definition and creation of the brand alongside all design and communications. The rebrand wasn’t just cosmetic, it's a reflection of the journey they had been on for the last 34 years. The rebrand shows the team, their existing clients and the market, the progressive direction Pharmacy 777 is taking as it evolves and grows.


Brand & Identity Design
In addition to brand and communications strategy, we have delivered Design and Art-direction, rebrand of Logo, Signage – Store Exteriors & Interiors, Staff Uniforms, Vehicle Graphics, Marketing & Operational Materials, Style Guide and much more.

Brand Guidelines
A full set of guidelines that encompass the positioning, visual identity guidelines and the brand’s tone of voice.


