Project Details

Client: Pathfinder Property

Date: 19/08/2016


Pathfinder Property Group is one of WA’s most integrated property, project & development management company's. TL has worked on various projects for them, including; the design and build of their fully content managed website and landing page templates, as well as the design and print management of various promotional materials including their new branding, stationery, business cards.

Brand Strategy

Pathfinder Property Groups is a boutique property development, sales & marketing company, who needed a brand identity refresh. Our strategy was to create a stylised line-worked ‘PP’ monogram to create a literal visual meaning to ‘Pathfinder Property’. The identity has a modern feel, encased in a ‘seal’ like circle that communicates a ‘seal of approval’ on the company’s values and place in the property market. Using a charcoal and gold colour pallete the brand evokes an established and up-market identity. A feature was the business cards which were gold foil blocked and two colour printed onto a 400gsm Splendorgel.

Website & Digital Communications

Pathfinder Property Groups website was designed to reflect their full turn key services and showcases the current property developments and investment opportunities for national and international clientele. TL worked closely with Pathfinder to develop the build. Visit

Brand Strategy:
  • Brand positioning
  • Brand evolvement
Brand Creation:
  • Brand design
  • Visual identity design
  • Design guidelines
  • Brand standards
Brand Activation:
  • Website design & build
  • Print design
  • Design & art direction
  • WordPress CMS

Client Testimonial

We have used TL on several projects now including: Rebranding of our own business; Brand Identity for a $60m mixed use property development; and the creation of key property development creative materials including a 40 page brochure, digital and print advertising materials. Taryn is highly professional, detail orientated, easy to work with and able to decipher our specific requirements for each project. Taryn continues to exceed our expectations and we look forward to our continued working relationship with TL. We would have no hesitation in working with Taryn again or recommending TL to others as a highly skilled professional that can deliver you great results.

Bryan Negus – Pathfinder Property

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