Project Details

Client: Meela Child Care Centre

Date: 02/04/2017


Within a loving, fun, caring and safe environment, Meela provides the freedom for children to attempt and master independence, creativity and initiative. This will be achieved through developmentally appropriate and stimulating play experiences, meeting the physical, social, emotional and intellectual needs of each child.

Brand Strategy

We worked to create a brand idea that would position Meela Child Care Centre as a compelling alternative to the ‘franchise’ child care centres. Meela makes child care simple through a caring, sustainable, and affordable centre with community at its heart. We called this ‘growing bright futures’. The brand’s conceptual background is simple; Growing symbolizes all facets of childrens growth; like the growth of tree rings, layer upon layer; The meaning of Meela in Aboriginal is ‘Bright Eyes’; and ‘Bright’ reflects the children’s learning and developing their bright futures.


Visual Identity

Meela Child Care Centre (Meela) is a community based, non profit making centre which aims to meet the needs of the general community. The challenge was to carefully rebrand Meela’s identity to achieve consistency across all brand communications; Corporate Branding including Business Cards, Letterheads, Email Footers; Staff Uniforms including Shirts, Aprons, Hats and Jumpers.

Website & Digital Communications

The Meela Child Care Centre’s website was designed to craft an online user experience optimised for all devices and focused on driving the centre’s online enrolments, waiting list registrations and event promotions. Visit Meela Website

Brand Strategy:
  • Brand positioning
  • Brand idea
Brand Creation:
  • Brand design
  • Visual identity design
  • Design guidelines
  • Brand standards
  • Uniforms
Brand Activation:
  • Website design & build
  • Print design
  • Design & art direction
  • WordPress CMS

Client Testimonial

Without Taryn’s knowledge, creativity, support and professionalism our Website project would not have come to fruition. She was always available and supportive, keeping all the moving parts together. Meela Child Care Centre is very happy to recommend Taryn.

Cim Bowden – Director Meela Child Care Centre

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