Project Details
Brand Strategy
We worked to create a brand idea that would position Meela Child Care Centre as a compelling alternative to the ‘franchise’ child care centres. Meela makes child care simple through a caring, sustainable, and affordable centre with community at its heart. We called this ‘growing bright futures’. The brand’s conceptual background is simple; Growing symbolizes all facets of childrens growth; like the growth of tree rings, layer upon layer; The meaning of Meela in Aboriginal is ‘Bright Eyes’; and ‘Bright’ reflects the children’s learning and developing their bright futures.
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Visual Identity
Meela Child Care Centre (Meela) is a community based, non profit making centre which aims to meet the needs of the general community. The challenge was to carefully rebrand Meela’s identity to achieve consistency across all brand communications; Corporate Branding including Business Cards, Letterheads, Email Footers; Staff Uniforms including Shirts, Aprons, Hats and Jumpers.
Website & Digital Communications
The Meela Child Care Centre’s website was designed to craft an online user experience optimised for all devices and focused on driving the centre’s online enrolments, waiting list registrations and event promotions. Visit Meela Website
- Brand positioning
- Brand idea
- Brand design
- Visual identity design
- Design guidelines
- Brand standards
- Uniforms
- Website design & build
- Print design
- Design & art direction
- WordPress CMS
