Project Details

Client: Heritage Trail Lodge

Date: 31/10/2015


The Heritage Trail Lodge is a boutique 4 star hotel, located in the heart of Margaret River, Western Australia and required an identity to match! Our solution: a simplistic brand that identifies with the location. With the lodge nestled right on the edge of picturesque towering Karri trees of the Bramley Forest the brands identity needed to showcase this luxurious forest retreat.

Brand Strategy

The success of the strategy relied on winning the hearts and minds of those who love luxury accommodation. The Heritage Trail Lodge wanted to modernise their brands presence in the market to showcase the beauty of the spacious spa suites on offer.

Visual Identity

We redesigned the Heritage Trail Lodge’s entire suite of brand collateral, introducing a new visual style that reinforced the brand’s authenticity. The identity was applied to all brand touch points including the marketing brochure, stationery, posters and a range of printed collateral.

Website & Digital Communications

We created a new site that was designed to increase awareness and online bookings. Focussing on optimising the site’s architecture, we developed a site that was easy to digest. The site was an immediate success, with enquires up 220% within the first two months. Visit

Brand Strategy:
  • Brand positioning
  • Brand idea
Brand Creation:
  • Brand design
  • Visual identity design
  • Design guidelines
  • Brand standards
Brand Activation:
  • Website design & build
  • Graphic design
  • Print design
  • Design & art direction
  • CMS Responsive Website

Client Testimonial

We love the great job Taryn did on our new brand and website! It looks absolutely fantastic and the traffic and online bookings have increased enormously since the website was published. Her very knowledgeable design and web development team was excellent. She was very professional and helpful, bringing our project in on time and on budget. We can’t recommend her highly enough…

Helen – Heritage Trail Lodge

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