Project Details

Client: Dominant Space

Date: 29/12/2015


Dominant Space specialises in luxury transformational retreats for those seeking more awareness and more ease, joy and happiness in their lives. TL worked closely with the co-founders to define the identity; and continues to work as the lead creative. The work covers brand communications strategy, and guidelines alongside design, digital and much more.

Brand Strategy

The brand strategy was simple: to be true to our intentions, and to design with integrity. Creating a simple, modern, clean visual identity, with the brand idea: ‘the spiral’.

Visual Identity

Our aim was to combine Dominant Space’s wonderful retreats with the elegance of their destinations… this is also expressed with the luxurious colour palette that translates beautifully through all of Dominant Space’s branding collateral; including Corporate Stationery; all retreats Brochures for Italy, Australia and Bali; Information Packs; Detailed Programs with Interactive Forms for user friendly bookings; Social Media Marketing; and Video production.

Website & Digital Communications

The Dominant Space’s website was designed to simply and evocatively communicate the retreats. It’s retreats do the talking.

Brand Strategy:
  • Brand positioning
  • Brand idea
Brand Creation:
  • Brand Design
  • Visual identity design
  • Design guidelines
  • Brand standards
Brand Activation:
  • Website design & build
  • Print design
  • Design & art direction
  • WordPress CMS

Client Testimonial

Words can not express how grateful I am for Taryn at TLdesign. Not only was she able to pull out a vision from my head, but she implemented it with elegance and creative genius to beyond what we ever expected! And I will be the first to admit that we are very fussy clients! Taryn not only delivers beautiful graphical work but is also very technically brilliant, a combination that is difficult to find. Taryn delivers on time on budget consistently and is always going that step beyond! If you are looking for someone to completely support your vision and implement your branding from start to finish with professionalism, I highly recommend TLdesign! For Dominant Space, really there is no where else for us to look, TLdesign has done and will continue to deliver the whole package for us. 

Merrilyn Barnes – Director Dominant Space Pty Ltd

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