April Reign

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Project Details

Client: April Reign

Date: 28/09/2015

TL worked closely with April of April Reign Jewellery Design to redefine her positioning and identity – and put a clear emotive ideology at the heart of the brand. The resulting positioning marks April Reign as an exquisite designer where new ideas in Australian hand-crafted jewellery can be unique, original and speak to you. We continue to work together in bringing the new brand strategy to life.
Brand Strategy:
  • Brand positioning
  • Brand idea
Brand Creation:
  • Brand Design
  • Visual identity design
  • Design guidelines
  • Brand standards
Brand Activation:
  • Print design
  • Design & art direction

Client Testimonial

Thanks to TL for doing such an outstanding job in assisting April Reign revitalise and refine its current branding. TL demonstrated the rare capacity to respond collaboratively to the desired shift in direction of the brand from an artistic perspective, all the while navigating a tight timeline to provide AR with a wonderful design product.

April Jones – April Reign

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